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[Google China Signs Big Music For Free MP3 Search Engine] - TechCrunch
Google China has taken the beta label off its dedicated, free MP3search engine now that the local Google branch announced deals with allfour major music labels (Warner, Universal, EMI and Sony) at a pressconference earlier today. The website, which had been in beta for overa year, can be found here, or you can try the translated version (note that you won’t be able to download or listen to songs outside of the country).

The site offers over a million music tracks thanks to a partnership with Top100.cn(a company co-founded by basketball start Yao Ming which Google hasinvested in), most of them Chinese but also foreign tunes approved bythe government. For example, users can download the latest Metallica albumfree of charge, of which you can see a screenshot below. Apart from thefour labels mentioned above, several major publishers and 140+ indielabels are said to be on board.

Google will share ad revenue sold on the music site, generatingsales for record companies in a market where 99% of all downloads areillegal, according to the International Federation of the PhonographicIndustry (IFPI).

Google is making this move to gain more ground on Baidu,the leading search engine in China, which has been offering free MP3sfor years, part of the reason why it became the leader in the firstplace (it has roughly double the market share in search than Google). ABaidu representative has already respondedto the launch of the new MP3 search engine, saying Google is enteringthe game too late and that this particular ship has long sailed.

The niftiest part of the music search engine is the Songscreener,an innovative way to discover new tunes based on your current mood andmore specific details like the tone, timbre, age, language and genre ofmusic you would like to explore. Google is also said to beexperimenting with a voice search feature for the music search engine.

The company has no plans to expand the service outside of China, a representative told Reuters.

(Hat tip to Web2Asia - via Twitter - and Outdustry)